Graphic Design

If you need promotional materials for your business or organization, I can help, from concept through completion!

I love to evaluate a communications and design need and brainstorm solutions. I have a background in plain language writing and editing, and I've been using Adobe InDesign, Illustrator, and Photoshop for years. To top it off, I've got experience with the print process, including procurement and overseeing press inspections.

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Logos

Unitarian Universalist Small Group Ministry Network

Logo design

My Role

I designed a logo to communicate the group's focus on inclusivity and providing a safe place where each member has a chance to speak and be heard by the other members.

The Work

I chose a muted teal color to convey a calm atmosphere and all lowercase, sans-serif type to convey a nurturing informality. I overlapped the "talk bubbles" to suggest that each speaker follows the one before, and the resulting white space in the center emphasizes the confidentiality and protection for what is shared.

Freelance work

  • logo chosen by the Unitarian Universalist Small Group Ministry Network
  • an alternate logo
  • another alternate logo
  • another alternate logo

Federal Trade Commission

Privacy education campaign concept and materials

My Role

I was asked to come up with a concept for the FTC's first and second annual Privacy Week campaigns and design coordinating print materials to be displayed around the agency and distributed to staff.

The Work

For the first annual campaign, I devised the concept, "Info: Handle with Care" to remind staff that they are entrusted with information about the public that is often sensitive and requires extra precaution. I created a stamp-like logo and used egg imagery to emphasize that concept.

Then, for the second year, since the agency developed a slew of requirements and guidelines for handling information, I played off the "handle" aspect of the orignal concept by using numerous handle images on the deliverables. I used the same combination of red with black and white photography to resemble the prior year's Privacy Week campaign.

Both campaigns were so successful that the concepts and materials were adopted and adapted by numerous other federal agencies for their own in-house initiatives.

Work performed while employed by the FTC

  • the campaign logo, stating Info: Handle with Care
  • brochures from the first annual campaign featuring the logo and eggs
  • door hangers featuring tips for protecting agency information
  • coffee coozies featuring the campaign logo and intranet address

Dil-Light-Ful Days Event Planning Company

Logo design

My Role

I created a logo for a new event planning company that initially is focusing on weddings but potentially will expand to plan other events.

The Work

I wanted to create distinction between "dil," "light," and "ful," both to help with the readability of the word and to celebrate the meaning behind the name (Dil is the client's first name; "light" is a part of what she brings to the process; and "ful," refers to her wish that clients will have an event and subsequent life full of happiness). I designed stylized "d" shapes that could be interpreted as interlocking hearts, while being vague enough that they won't limit the client's business scope if she decides to expand.

Freelance work

  • logo chosen by Dil-Light-Ful Days Event Planning Company
  • an alternate logo for Dil-Light-Ful Days
  • another alternate logo for Dil-Light-Ful Days
  • another alternate logo for Dil-Light-Ful Days
  • another alternate logo for Dil-Light-Ful Days

Kinder Koffee

Logo and business card design

My Role

I designed an identity to differentiate the client (a DC-local fair trade coffee shop) from other roasters. The client requested a logo that's "totally unique and fresh and communicate their positive, life-affirming attitude."

The Work

I chose the Cochin typeface because of the leaf-shaped white-space in its "k" character. Meanwhile, the embracing leaves create blue "white space" in the shape of a "k." I accentuated the "er" to emphasize the distinction between Kinder Koffee and competitors.

Student work

  • logo for Kinder Koffee
  • front and back sides of a business card design for Kinder Koffee

Cavorting Cat

Identity concept, logo, and product label design

My Role

The client asked me to come up with a name, logo, and fabric label for a new venture, which makes handmade gift items, like quilts, baby blankets, Christmas stockings, and more.

The Work

I conceptualized numerous business name options, cross-checking for the availability of related web domains. The final choice, "Cavorting Cat" references a poem from a storybook that had special meaning for the client. Once the name was chosen, the client wanted the tone of the logo to suggest "fun, handmade, made with care and thoughtfulness." I produced a handful of logo options, some of which are featured at right.

Freelance work

  • logo chosen by Cavorting Cat client
  • an alternate logo for Cavorting Cat
  • an alternate logo for Cavorting Cat

Brochures

Greater DC Cares Martin Luther King, Jr., Holiday of Service

A event program

My Role

I designed an 8-page booklet to recognize sponsors and volunteers for the organization's annual Martin Luther King, Jr. Holiday of Service.

The Work

To get around some design limitations of the event's existing logo, I used a macro cropping of it for the cover art and in places through the program. I had to be very nimble and accommodating for this project, due to the ever-changing list of particpants and sponsors and the related addition and subtraction of ads and sponsor logos.

Freelance work

  • display of front covers for the Martin Luther King, Jr., Holiday of Service program
  • outside front and back cover spread from the program
  • an inside spread from the program

The Flats of Dupont Circle

A promotional brochure

My Role

I designed this brochure for availability at the leasing office a local rental apartment community.

The Work

Inspired by design elements of the London Underground ("the Tube") logo, I created a look to appeal to the youthful, on-the-go, urban target audience. I chose Acens typeface partly for its flat, horizontal orientation, which created a sense of movement, and based my color choices on the photography provided by the client.

Student work

the cover and inside of the brochure

Reports

Federal Trade Commission

Covers for an FTC staff report, Municipal Provision of Wireless Internet

My Role

I designed the covers, secured stock photography, solicited bids for printing, liaised with the commercial print firm that produced the final product, and coordinated the binding process at the agency's in-house print shop.

The Work

The FTC's Office of Policy Planning requested a striking cover for its report — something that would stand out from typical government report covers and demonstrate to policymakers that the FTC is in touch with the issues at hand and a credible source of guidance.

Work performed while employed by the FTC

the front and back covers for the report

Advertisements

The National Gallery

Promotion for an exhibit, The Art of Power

My Role

I designed 2-column and 5-column black and white advertisements for placement in the Washington Post Express commuter newspaper.

The Work

I chose a black background to contrast with other content and a powerful display typeface to draw reader attention to the exhibit title. I purposefully diminished the role of the supporting descriptive text, realizing it was unlikely to be read by the skimming commuter and elevated the hierarchy of the key information of the event's date and location.

Student Work

  • the ads shown in two spreads of the Express
  • the 5-column ad
  • the 2-column ad

Need a designer for your next project? Contact me!